From the ‘ridiculous’ to the ‘sublime’


ridiculous [ ri-dik-yuh-luhs ]: stupid or unreasonable and deserving to be laughed at; Marjorie Taylor Greene.

sublime [sə-ˈblīm] extremely good; admirable; nine-year-old Khloe Joiner

By now, even if you didn’t read my last post, “You say “Gazpacho,” I say ‘Gestapo’…(, I’m sure you’ve read about Marjorie Taylor Greene’s “Soup Nazi” moment. Calling her “ridiculous,” of course, is an affront to the word “ridiculous.”

But how about “sublime”? And who is Khloe Joiner?

Khloe is a nine-year-old who loves to read. She was featured on Ali Velshi’s MSNBC show yesterday. From the show’s website:

“I like reading fiction, and I like reading educational books,” [Khloe] says. “Those are both my favorite.” She also loves uplifting her community and helping to improve police-community relations. “Sometimes when cops have to pull over kids’ parents, they might be a little bit afraid or scared that something bad will happen.” So she founded “A Book and A Smile,” an organization that collects and donates books for police and other officials to give to children during high-stress situations.

As I wrote yesterday, videos can be worth “millions of words.” So, with that in mind, here’s the segment with Khloe from Velshi’s show:

I hope you agree with me that the world needs less of the ridiculousness of the Marjorie Taylor Greene’s of the world and more of the sublimeness of Khloe Joiner.

And if you do, go to her website, A Book and a Smile, ( Read more about Chloe and her organization. And, while you’re there, particularly in this world of book banning and organized ignorance, consider donating to this wonderful young girl’s cause.

Published by Ted Block

Ted Block is a veteran “Mad Man,” having spent 45+ years in the advertising industry. During his career, he was media director of several advertising agencies, including Benton & Bowles in New York and Foote, Cone and Belding in San Francisco; account management director on clients as varied as Clorox, Levi’s and the California Raisin Advisory Board (yes, Ted was responsible for the California Dancing Raisins campaign); and regional director for Asia based in Tokyo for Foote, Cone where he was also the founding president of FCB’s Japanese operations. Ted holds a Bachelor’s degree in communications from Queens College and, before starting in advertising, served on active duty as an officer on USS McCloy (DE-1038) in the U.S. Navy. Besides writing Around the Block, Ted is also a guest columnist for the Palm Beach Post.

2 thoughts on “From the ‘ridiculous’ to the ‘sublime’

  1. Good one Ted, Thanks as we haven’t seen any TV. Interesting, when this poped up on my FB feed I was sharing without looking at it because I had seen it here. Up pops a message saying, you haven’t read the entire blog, it may have something that you don’t approve. or words similar to that effect. They should do even more to stop things being forwarded that are actually offensive.



  2. I try not to comment on my own posts, but today I’ll make an exception.

    I sent an email to “A Book and a Smile” forwarding my story about Chloe Joiner, her interview with Ali Velshi and her organization. Here’s what I wrote.

    “I publish a blog, Around the Block. I was so moved by Ali Velshi’s interview with Khloe Joiner, I had to write about Chloe and her organization, “A Book and a Smile…1,000,000 Books for 1,000,000 Kids.” Here’s my post titled, “From the ‘ridiculous’ to the ‘sublime” (

    I will be sending a donation by check next week. I hope some of my readers will as well.

    As it turns out, the recipient of emails to “A Book and a Smile” is Chloe’s grandmother, Billye Moutra. Here’s what Billye wrote back:

    Good morning,

    I’m Khloe’s grandmother, Billye Moutra. You have me in tears. Thank you so much for your kind words and generosity. I am sharing this everywhere I can. It takes a whole lot to leave me speechless, but I’m speechless.

    Thank you again and have a beautiful Sunday!


    Billye Moutra


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