One Democratic candidate, John Fetterman in Pennsylvania, understands that
The other day I posted a story called, “Making Joe Manchin irrelevant”
While the focus of that story was about money in politics and, importantly how to donate strategically, I finished with this admonition:
One last thing. After spending all this time talking about money, I need to tell you a little story that when it comes to paid communication, it’s not always about just money.
It was a story, based on my own experience in advertising overseeing the California Dancing Raisins campaign, and how the power of a great idea, innovatively executed, can have a substantial multiplier effect on ad spend.
I concluded with these questions:
Are you listening, political consultants and ad gurus developing campaigns for your candidates? Are you spending the contributions from your supporters with the best messages you can? Are you willing to learn about the power of great advertising from those shriveled grapes from California? Are you willing to understand that it’s not just about money, it’s also about great ideas? And that the future of our democracy depends on those great ideas?
Today I wanted to show you an example of a campaign that takes those admonitions, answers those questions, and runs with them.
John Fetterman is the Democratic candidate for the open Senate seat in Pennsylvania. Currently Pennsylvania’s lieutenant governor, Fetterman has a real chance to flip the seat blue. He’s running against, as I characterized in that earlier post, “(apparent) New Jersey resident and world-class charlatan and TV snake-oil salesman Dr. [Mehmet] Oz.
Fetterman and his advisors have just released an ad that does exactly what I suggested – a great idea, not just innovatively executed, but brilliantly executed. It’s called “The Wizard of Lies.” Take a look…and while you’re looking, please note who devised the ad, an outfit called “Meidas Touch,” who’s spokesman seems to be a good ol’ boy named “Texas Paul.” Maybe there’s hope for Texas after all.
Democratic strategists, consultants, communication specialists, ad gurus and, most importantly, candidates, take heed; do what John Fetterman did:
Don’t just spend our money, spend our money behind brilliant, winning messages! The future of our democracy depends on it.